Courses

Are you of the opinion that excellent salespeople are not born, but, rather, they get moulded through continuous professional development (sales courses and training)? Do you want to guarantee that your customers get a great shopping experience and are happy to return? Can you observe better profits when your employees start to perceive their work as a service of help and customer consultation?

The foundation for the preparation of the course program is a completed Mystery Shopping survey. Mystery Shopping shows both your weak points and your strengths when dealing with a customer.

Basic Course Program

• Sales techniques training for retail salespeople.
• Knowledge about the consultative selling process.
• Fostering customer service and customer care in your salespeople.
• Training on unobtrusive ways to sell additional items.
• Knowledge about how to sell more exclusive items.
• Training about how to solve customer complaints.
• How to efficiently present arguments for a higher price?
• How to successfully complete a sale?

The program is prepared based on your specific needs and KPI (key performance indicators) that you want to see improved in your salespeople.

Hands-on courses and sales training

• Not more than 40% theory (knowledge about the consultative selling process, establishing customers’ needs by asking appropriate questions, unobtrusive additional sale, concluding the sales process, etc).
• At least 60% practical work on your case study. The practical part of the course consists of work in pairs, teamwork, interaction games (role play) and exercises for self-reflexion.
• Filming and analysing videos according to the client’s wishes.

Who is the course for?

Courses are suitable for salespeople in retail (B2C and B2B), sales representatives, commercial travelers and catering personnel who are in contact with clients. For each of these groups of professionals, a specific course program is designed.

Individual Approach

Every company has its own unique characteristics. Therefore, every course or training is adapted to the needs and expectations of the individual client. During the preliminary meeting, we define your needs. Based on this, we prepare a course program. We also rely on the results of the Mystery Shopping survey, which is considered the best indicator of the competency of your salespeople.

Practical Implementation

The main goal of our training is to learn useful strategies which can be immediately implemented into practice. Your salespeople will not be subjected to tedious sales theory. Instead, they will be taught practical techniques and approaches that will be practiced already during the course.

Knowledge that Has Been Tested Over the Past 25 Years

All course contents have been personally tested in our own sales practice. They have been further upgraded whilst training more than 200 clients over the past 12 years.

What Happens after the Course?

After you have completed the course, we recommend ongoing training at your workplace, as well as regular implementation of the Mystery Shopping method.